LUCAS LEARNING® NAMES MARY SADEGHY DIRECTOR OF GLOBAL MARKETING AND SALES

San Rafael, Calif. -- April 17, 2001 -- Lucas Learning Ltd. international developer and publisher of interactive entertainment and educational software, today announced the appointment of Mary Sadeghy as Director of Global Marketing and Sales.

Sadeghy will direct both domestic and international marketing and sales activities of Lucas Learning products in addition to managing corporate alliances and partnership strategies. Her marketing focus will include product marketing, public relations, advertising and promotions.

"The addition of Mary to lead our marketing and sales efforts enhances the strength of our senior management group at Lucas Learning," said Jane Boston, General Manager. "She arrives just in time to help launch our first entertainment title on the PlayStation 2. We are excited about her passion for children's learning and the breadth of experience as she joins us in developing new strategic initiatives for the company."

Prior to joining Lucas Learning, Sadeghy was senior director marketing, membership and promotions at Women.com, based in San Mateo, Calif. At Women.com she was responsible for directing email marketing, membership and promotions strategies. From 1997-1999 Sadeghy served as a senior marketing director at Gap, Inc., San Francisco, Calif.; and from 1993-1997 she was executive director of marketing at Scholastic Entertainment, New York, NY.

About Lucas Learning
Lucas Learning Ltd. develops and publishes engaging interactive entertainment and educational software that provides learning opportunities through exploration and discovery. Based in San Rafael, California, as well as on the Internet at www.lucaslearning.com, Lucas Learning is one of six companies in the Lucas group, which include Lucasfilm Ltd., Lucas Digital Ltd., Lucas Licensing Ltd., Lucas Online and LucasArts Entertainment Company.